Competitiveness of South Korea Lotte Group

When talking about South Korea, people outside South Korea used to talk about Samsung, Hyundai, LG and even SK Group and Daewoo.

However, another company call Lotte is gaining competitive. Start from chewing cum and diversified to other food and beverage industry initially and later leisure and theme park industry. Now Lotte group dominated retail industry in South Korea via Lotte Shopping and Lotte Mart.

First, French retail giant Carrefour feel they unable to dominate the South Korea market. Carrefour disposed off its 32 hypermarket in South Korea to E. Land, a fashion retailer in South Korea.

Later, US retail giant WalMart also disposed off it 16 hypermaket to Sinsegae group's E-MART.

In South Korea Coke market, multinational Coca-cola only have 20% of market shares. Lotte's Lotte Chilsung have a 40% dominated market shares.

In fast food, McDonald also have difficulties competing with Lotte's Lotteria.

While Samsung and Hyundai represented organic growth manufacturing giant and Daewoo represent M&A manufacturing giant. SK and Lotte represent the new generation of giant in service industry.

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