Creative Director is the key position in traditional marketing company!Not anymore!
Founder and CEO of Efficient Frontier Ellen Siminoff said in a new economy internet marketing company. Using Mathematic methodology to evaluate the best "key word" are more important. In Efficient Frontier, a silicon valley start up company. Out of it 35 employee. 20 is engineer or mathematician.
Both of the founder and CEO of the largest and most profitable internet marketing company Google are engineer.
Efficient Frontier received RM10million venture capital investment recently. With Redpoint Ventures its main investor, has handled RM150million business, estimate by journalist. It get between 7.5% to 15% commission.
Efficient Frontier is one of the many star up recently that help advertiser to purchase their target key word from Yahoo and Google.
Yahoo and Google is not the only advertising platform. In March, MSN announced it would test the pay per click search format in Singapore and French later this year.
Ask Jeeves,which has a contract with Google until 2007, has been acquired by InterActiveCorp (IACI), has launch it pay per click advertisement, such advertisement place on Google promotion link.
This mean advertiser has 4 internet website to purchase their "key word" : Yahoo, Google, MSN and Ask Jeeve.
If AOL able to finalize it merger plan to acquire Kanoodle or FindWhat.com. Then internet marketing market will be very crowded. The price of "key word" might be reduce in the future.
At the initial period of internet marketing now. Internet marketing only comprises 4.5% of the total advertising expenditure.
summaries and translated from Oriental Daily by Peter
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