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Friday, December 02, 2005

Google Adsense launch On-Site Advertiser to compete with AdBride

Google Adsense has provide an opportunity for blogger and content provider to monetize their content. However, blogger only received on pay per click basis.

AdBrite however, enable content provider to charge advertiser on per day basis. That means you would charges your advertiser whether your reader click the advertisement or not, as you charge a fixed rate per day. Like Liewcf charge his advertiser USD 0.64 per day. He will received USD 0.64 regardless reader click the advertisement or not.

Further, AdBrite user able to market their blog or website via their own contact. However, if you used Adsense and want to do marketing with your own contact, you are doing free marketing for Google and other blogger than used Adsense, not only for your website.

Not anymore, within two weeks. Adsense will launch a On-site Advertiser which enable advertiser to market on your website only.

This target marketing method would appear 'Advertise on this site' link on your Adsense ad unit, like AdBride. When advertiser click "Advertise on this site"and sign up. He can choose to advertise on your blog only, rather than the whole Google, and would charge on "Pay per impression basis" rather than "Pay per click basis" now.

Thus, blogger able to monetize their traffic even reader never click a particular advertisement link.

Advertiser are more willing to advertise on pay per impression basis than AdBrite per day basis. as you might not have traffic on a particular day because you do not have post on that day or other reason.

AdBrite pay to blogger on net-60 day basis. This is to allow unsatisfied advertiser to charge back via credit card. Credit Card holder usually cannot do a charge back after 60days.

Adsense however will pay you after 30 days on impression. This enable blogger to get money much earlier than AdBrite comparatively.

This mean Google Adsense offer better service to both advertiser and content provider. Thus, Google adsense new service would threaten AdBrite business.


Note : Adsense On-site Advertising has been implemented. However, as Adsense only allow one blog only at the moment for every individual account. This blog, Competitive Malaysia does not accept On-site advertising at the moment. I accept On-site Advertising on my other blog : Beauty Biotech. If you intend to do on site advertising on this blog. Please email to CompetitiveMalaysia@gmail.com

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